Project aims at community mobilisation, demand generation for health services and system strengthening with a focus on mother and child health including polio eradication. It has evolved systematic community mobilisation and capacities aligned with government health delivery system right from community to state level. Our key project strategies are community based micro planning and data management system, home and group communication based behavioural change counselling mechanisms, mainstreaming with mother and child health service delivery platforms like Routine Immunisation Days, Village health and Nutrition days, sector, block, district level planning, review and feedback meetings.